What to sell on Gumroad
The measurement
Most listings carry no public sales figure. A seller can choose to display a unit-sales count on their product page, and a minority do; for everyone else the honest proxy is whether a listing has attracted any ratings at all. Across 1,344 live listings, 458 — 34% — have no ratings whatsoever. That is the background rate anything you launch competes against, before quality, before price, before marketing.
Correction, 7 August 2026. This page previously said that a listing with no ratings has, as far as anything observable goes, sold nothing. That is not right and our own collection is what showed it: among the products that do publish a unit-sales count, a substantial minority have sales and zero ratings, including one with four figures of sales and no rating at all. Ratings are a floor on buyers, not a measure of them, and an unrated listing is weak evidence of no demand rather than proof of it. The rating share above is still the right thing to compare categories on, because it is measured the same way everywhere — it is the interpretation of a single zero that was overstated. The paired sales-and-ratings sample that established this is being collected now and will be published with its spread and sample size rather than as a single multiplier.
Categories where the most listings are transacting
Ranked by the share of listings carrying at least one rating. The platform average is 66%.
| Category | Listings rated | Median ratings | Median price |
|---|---|---|---|
| vrchat avatar | 100% | 64 | $35.00 |
| unity asset | 97% | 44 | $33.47 |
| blender addon | 94% | 54 | $24.00 |
| procreate brushes | 89% | 136 | $19.00 |
| video luts | 89% | 7 | $44.99 |
| ai prompts | 89% | 6 | $47.00 |
| email templates | 86% | 27 | $49.90 |
| after effects template | 86% | 24 | $40.40 |
| social media templates | 86% | 14 | $35.00 |
| davinci resolve | 86% | 7 | $39.00 |
And where they are not
| Category | Listings rated | Median ratings | Median price |
|---|---|---|---|
| crochet pattern | 39% | 2 | $7.50 |
| excel dashboard | 39% | 1 | $99.99 |
| sewing pattern | 42% | 6 | $12.96 |
| legal contract template | 42% | 4 | $75.00 |
| pitch deck template | 42% | 4 | $48.99 |
| knitting pattern | 42% | 3 | $9.00 |
| resume template | 42% | 3 | $78.00 |
| wordpress theme | 43% | 4 | $114.27 |
Why the ranking above is not the answer on its own
Demand being present in a category does not mean it is available to you. In the median category, the top three listings hold 65% of all the ratings in that category. Several of the highest-demand categories on this list are also the most concentrated, so choosing off the demand ranking alone walks you straight into a room where three incumbents already have the audience.
That splits the 42 categories into three genuinely different situations: demand present and reachable, demand present but locked up, and demand simply thin. Which category is which is the analysis, not the raw table — the per-category classification is in the report below. The data it is computed from is free, here, and you are welcome to compute it yourself.
Price is not the lever you think it is
Across the 42 categories, the correlation between a category's median price and the share of its listings that are selling is r = -0.06 — close to nothing. Several of the highest-demand categories are among the cheapest. Picking a category because it looks lucrative is not supported by this data.
The report reads all 261 of Gumroad's own categories together and classifies each one as an opening, a crowded room or thin — with the concentration figure and the demand figure for every category, and what to do differently in each case. You are paying for the interpretation, not for the rows. The rows are free, above and in the repository. If the data is all you wanted, take it and skip this.
Read the report — $249 Read three sections free first Or take all four CSVs free
The sample is the method sections lifted unedited out of the report — what was measured, the background rate, and the limits in full. Every section that says what to do is in the paid one. The free mirror is $0 with a $0 minimum and asks for an email at checkout. The same files without one: the data folder. The report carries a money-back guarantee, stated on the checkout page: full refund, no reason needed, and you keep the files.
Check the data yourself
Every figure on this page comes from a free, openly licensed dataset of 1,344 listings — the full CSV, the collector that produced it and a DOI-archived copy. No signup, no email wall. Rating count is a proxy for units sold, not a sales figure, and this is one snapshot rather than a trend — both limits are stated in the repository rather than glossed.