How much should you charge on Gumroad?
Where prices actually sit
One warning about every other price figure you will read for Gumroad, including ones this project published before 2026-08-07: Gumroad localises displayed prices, so a single search returns listings priced in different currencies. This sample is 40 of 42 categories with more than one currency in them. Medians taken across raw displayed prices are therefore mixing units and are wrong. Everything here is converted to USD at European Central Bank reference rates for 2026-08-06, and the raw price and its currency are both kept in the data so the conversion is checkable.
Does a lower price buy you demand?
| Price band | Listings | Share rated | Median ratings, of rated |
|---|---|---|---|
| under $10 | 171 | 65% | 1 |
| $10–25 | 308 | 69% | 3 |
| $25–50 | 312 | 71% | 4 |
| $50–100 | 248 | 62% | 2 |
| $100–250 | 121 | 55% | 1 |
| $250+ | 112 | 47% | 0 |
Tested per category rather than pooled: the cheaper half of a category has the higher median rating count in 26 of 42 categories — a coin flip with a slight lean, not a rule you can price against. Across categories, the correlation between median price and the share of listings selling is r = -0.06, which is nothing. Undercutting your category is not a strategy; being inside the band that transacts is.
The one place price clearly moves the number is when you remove it altogether: 72 listings priced at zero are 97% rated against 64% of paid ones. That is a statement about willingness to pay, not about demand for your work.
The price range in your category is what matters
Platform-wide medians are close to useless for setting a price, because the spread between categories is far larger than the spread within one. The eight dearest and eight cheapest categories in the sample:
| Category | Median | Middle half | 90th pct | Listings rated |
|---|---|---|---|---|
| course trading | $159.01 | $95.00 – $333.00 | $1,523.99 | 78% |
| ui kit | $134.99 | $79.99 – $248.99 | $350.00 | 65% |
| wordpress theme | $114.27 | $50.00 – $288.87 | $647.00 | 43% |
| excel dashboard | $99.99 | $48.99 – $199.00 | $349.00 | 39% |
| notion template | $97.00 | $27.00 – $150.00 | $297.00 | 72% |
| python course | $89.00 | $40.44 – $178.79 | $288.87 | 67% |
| resume template | $78.00 | $27.99 – $159.01 | $297.00 | 42% |
| yoga program | $77.00 | $25.00 – $140.45 | $277.00 | 64% |
| crochet pattern | $7.50 | $2.50 – $10.26 | $15.00 | 39% |
| knitting pattern | $9.00 | $6.50 – $24.24 | $31.00 | 42% |
| sewing pattern | $12.96 | $10.50 – $16.00 | $27.00 | 42% |
| sourdough recipes | $13.00 | $9.99 – $27.00 | $39.00 | 44% |
| tarot deck | $17.10 | $8.87 – $44.99 | $77.71 | 50% |
| procreate brushes | $19.00 | $9.00 – $24.99 | $39.00 | 89% |
| chrome extension | $19.99 | $7.99 – $48.99 | $89.99 | 78% |
| coloring book | $20.00 | $12.00 – $57.64 | $400.00 | 75% |
Every one of the 42 categories has its own page with the full price distribution and every listing measured — start from the demand table and open yours.
Where the report goes beyond this: price and demand come apart in specific, identifiable places, and those are the categories where a pricing decision is actually worth thinking about rather than copied from the median. You are paying for the interpretation, not for the rows. The rows are free, above and in the repository. If the data is all you wanted, take it and skip this.
Read the report — $249 Read three sections free first Or take all four CSVs free
The sample is the method sections lifted unedited out of the report — what was measured, the background rate, and the limits in full. Every section that says what to do is in the paid one. The free mirror is $0 with a $0 minimum and asks for an email at checkout. The same files without one: the data folder. The report carries a money-back guarantee, stated on the checkout page: full refund, no reason needed, and you keep the files.