Gumroad statistics, August 2026

Sample and method

Every figure below comes from one measurement: 1,509 listing observations pulled from 42 Gumroad category searches, covering 1,344 distinct products. The gap is not an error — one product can rank for several searches, and 165 of the observations were the same product seen again under another query. Per-category figures count a product in each category it genuinely ranks for; every platform-wide figure counts it once.

Prices are converted to USD at European Central Bank reference rates (2026-08-06); Gumroad localises displayed prices, so 40 of the 42 categories returned more than one currency and an unconverted median would be meaningless. The raw price and its symbol are kept in the CSV so any conversion here is checkable.

Market size and price

1. 1,344 distinct products measured across 42 categories (1,509 listing observations).
2. The median paid listing asks $36.99. Including free listings the median is $35.00.
3. The 75th percentile is $87.99 and the 90th is $222.01 — the top decile of prices is roughly six times the median.
4. 72 products (5.4%) are free or pay-what-you-want at zero.
5. 64 products (4.8%) bill on a subscription. Recurring revenue exists on Gumroad but is plainly not what most sellers are doing.

Demand, and how unevenly it is distributed

6. 458 of 1,344 products (34%) have never received a rating.
7. The 1,344 products carry 62,134 ratings between them.
8. The top 1% of products hold 33.4% of all ratings. The top 5% hold 67.4%, the top 10% hold 82.6%, and the bottom half hold 0.5%.
9. The median product has 3 ratings. Among products with any rating at all, the median is 9 and the 90th percentile is 164.
10. The single most-rated product carries 4,000 ratings — 6.4% of every rating in the sample, held by one product out of 1,344.
11. Concentration repeats inside categories: at the median category, the top three listings hold 65% of that category's ratings.

Price against demand

Across the 42 categories, the correlation between a category's median price and the share of its listings showing any demand is r = -0.06 — no usable relationship in either direction. Undercutting does not reliably help either: the cheaper half of a category outsold the dearer half in only 26 of 42 categories.

The one comparison that does separate cleanly is free against paid: 97% of the 72 free products carry ratings, against 64% of paid ones. On this platform the friction is willingness to pay, not discovery.

What these numbers are not

Ratings are a proxy for sales, not a count of them. This page deliberately publishes no revenue estimate, because turning ratings into dollars requires assuming a review rate that nobody has measured, and every figure downstream of that assumption inherits it. Everything above is a ratio of observed ratings to observed ratings, or of prices to prices.

It is also a snapshot of what 42 category searches surfaced in August 2026 — the visible front of Gumroad, not its whole catalogue. Products that rank for none of these searches are absent, which if anything makes the concentration figures conservative.

Citing this

All of it is CC BY 4.0. Quote any figure with attribution; the underlying row-level CSV is free to download and archived with a DOI, so a claim made here can be checked rather than taken on trust.

Sujeito Operator (2026). What Actually Sells on Gumroad: 1,344 live products across 42 categories. Zenodo. https://doi.org/10.5281/zenodo.21830103

Press and researchers: the full per-category breakdown is on the demand table, and every category has its own measured page.